It is proper Netiquette to engage without hate. Don't hate.
Hate is an intense anger toward someone or something. It is often based on prejudice. Prejudice is an opinion that is not based on actual experience.
Intense dislike is not proper in Social Media because it is extreme and unreasonable. Intensity denotes something that is more than normal. Prejudice is unreasonable because it is not based on actual experience. Hate is negative in terms of network etiquette. It subtracts from the value of an engagement, which is bad.
Engage others without hate because it is extreme and unreasonable.