It is proper Netiquette to make consumer investment low. Do make transactions easy.
Reaching consumers online mostly involves getting them to follow a user path. The path is the product. Investment must be low. This means it must be easily identified and fast. Slow user paths are often abandoned.
There are two ways of thinking in web design content display. All in one page and long scroll. All in one page is a page that users do not have to scroll far through. They can see all the content in one screen shot. Long scroll has a lot of content on one page. This requires visiting less pages. Pick one and consciously write content for it to keep users coming back.
Make an easy to follow user path because difficulty discourages action.
Published on November 18, 2015 | 0:46 Seconds | Science and Technology
Social Media Optimization (SMO) graphics and keywords.
Published on June 16, 2011 | 1:08 Minutes | Science and Technology
E-commerce and online shopping provides a lot of coupons and other incentives for using the internet in part of your shopping process whether it is to get a coupon to use at a brick and mortar store or a coupon code to use when making a purchase online. This video contains proper e-commerce etiquette for coupons narrated by David Chiles.