Good rules. Proper engagement tools.

Product Marketing Netiquette Rules

It is proper Netiquette to define your product. Do clearly state the benefits.


A product is more than an item purchased. It is the entire process of purchasing it and brand that stands behind it. The product definition is the process of purchasing it. Online it is common for content to include a call to action. Well written content centers around the call to action that has a clear path to purchase.

Internet Etiquette

Outline content. Include a diagram with the purchase path in the call to action. Write several drafts. Make sure the call to action can be identified. Advertising is a more extensive process for professionals that includes Pay Per Click and Social Media Optimization beyond the scope of general netiquette.


Define actions for users to take because clear instructions get results.

Audio Visual Video

Published on November 18, 2015 | 0:46 Seconds | Science and Technology

Social Media Optimization (SMO) graphics and keywords.


David Chiles

Online Coupons and Codes

Published on June 16, 2011 | 1:08 Minutes | Science and Technology

E-commerce and online shopping provides a lot of coupons and other incentives for using the internet in part of your shopping process whether it is to get a coupon to use at a brick and mortar store or a coupon code to use when making a purchase online. This video contains proper e-commerce etiquette for coupons narrated by David Chiles.


David Chiles